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When you run a Twitter ad campaign, you expect to pay the cost of running the campaign. What additional Twitter advertising costs can I expect? Promotional trends are more suitable for larger companies with a bigger social media marketing budget. For a small to mid-size business, this probably isn’t a feasible option. The biggest difference between promoted trends and the other ad formats is the cost. Like the other ad formats, you must place a bid to get featured on the promoted trends list. They’re tagged with the word “promoted” to indicate paid content. Promoted trends appear at the top of the trends list. Many of these trends are based on your interests, who you follow, and your location. When you go onto your Twitter newsfeed, you’ll see a bar on the left-hand side that says, “trends for you.” In this section, there are hashtags and topics that are trending currently on Twitter. Twitter advertising costs: Promoted trends What are promoted trends? The typical cost of running a promoted accounts advertising campaign costs falls between $2-4 per follower. How much does it cost to promote an account? You determine the bid amount based on how much you’re willing to pay for each new follower. Similar to promoted tweets, promoted accounts operate on a bidding system. These ads will appear in timelines, the Who to Follow section, and the search results. When you run your campaign, you can target a specific audience to reach people who would be interested in your business. It’s a great way to help you gain new followers and grow your brand awareness. Users that aren’t following your business will see a promoted tweet that features your account. Promoted accounts are paid ads that promote the entirety of your account. Twitter advertising costs: Promoted accounts The average falls around $1.35 each time someone clicks, replies, or retweets your tweet. The cost to promote a tweet ranges from $0.50 to $2.00 for each first action. How much does it cost to promote a tweet? If someone takes one of these actions, it costs your business money. These engagements include clicks, replies, retweets, and favorites. Your business is charged based on engagements. Promoted tweets operate on an auction system where you place bids. This helps you reach people you couldn’t normally reach organically. It helps your tweet appear in front of more users and attract them to your page. This allows you to target a large audience of people that you think will be interested in your business. These are original tweets that you posted to your timeline that you promote to appear in the timelines of people who don’t follow your business. It’s a great way for your business to capitalize on tweets that have a high performance. Promoted tweets are tweets you’ve already posted that you use as sponsored content. Twitter advertising costs: Promoted tweets